What is keyword planner and the Benefits of keyword planner, Top 5 keyword planners?

What is keyword planner and the Benefits of  keyword planner, Top 5 keyword planners?

 •       What is keyword planner?

A keyword planner helps to find keywords for your search marketing. You may uncover new keywords related to your business using this free tool, learn how many people search for them, and estimate how much it will cost to target them.

•       Type of keywords?

There are many keywords, but these are the ones we use most frequently.

The five primary keyword match types are as follows:

• Comprehensive match (max reach, min relevance)

• Broadened modified match (slightly lower reach, greater relevance)

• The phrases line up (medium reach, medium relevance)

• Identical match (min reach, max relevance)

• Negative matches, which are frequently utilized to boost the relevancy of website visits

 

•       Benefits of keyword planner?

•       An engaged audience. You want to create content that is interesting to your clients and prospects. Keyword research will help you figure out what your audience is looking for. Then you can write or create content around that. The content can be blogs, videos, eBooks, white papers, infographics, or other information. The key is your prospects want to learn about it.

 

•       Increased conversion. If you produce material that your potential customers find fascinating, they will be curious to learn more. But how can you tell if the correct people are seeing your content? Check your Google Analytics after you start to rank for the terms you searched. You can determine from the data if website visitors are watching or downloading the content. They ought to browse other website pages while still on this one. If not, the essential word (or words) could not be quite correct.

 •       Marketing trends insight. You may learn more about current trends and the behavior of your prospects by looking at keyword data. Keep abreast of the trends and issues that are significant to your audience and utilize them to inform your content.

 

•       Prioritize your time. You may carefully create content that is applicable to your goals by knowing which keywords to target. This makes it possible for you to keep your efforts directed and focused. Remember to keep progressively adding more content. The amount of traffic to your website will be significantly impacted over the long term by this.

•       Expand your net. As your website moves up the ranks for the desired keyphrases, look for relevant, related keywords. Then expand the content that uses those additional keyphrases. If your website is new or isn't performing well for searches, try using long-tail search phrases. According to SEOmoz, long-tail searches make up 70% of all searches. You most likely found this article using a long-tail search.   

•       Place keywords in the right spot. After selecting your ideal keywords, you must insert the pertinent keywords in the right locations. (How well you rank in organic search will be significantly affected by this.) Ensure that the term you choose is used consistently throughout your writing. Additionally, it ought to be included in the page title, anchor text, and URL. This makes it easier for the search engine to match the keyword in your article.

•  Top 5 keyword planners

•   Moz Keyword Explorer which is the greatest free SEO keyword research tool overall.

•   Google Keyword Planner for paid keyword research.

•   Semrush for experts in advanced SEO.

•   A question-based keyword search tool called the Question DB.

    For affiliate marketers, use Jaaxy.