Types Of Digital Marketing

4 Types Of Digital Marketing.

     •        SEO (Search engine optimization)

SEO is the process of improving your website or web page visibility in search engines and also improving your website quality and quantity of traffic on your website.

•        SEM (Search engine marketing)

SEM is a strategy of digital marketing It’s used to increase your website visibility in SERP which means the search engine result pages through paid advertisement SEM is different from SEO because SEM is getting traffic through paid ads, and SEO is more about acquiring, monitoring, and organic traffic patterns.

•        SMO (Social media optimization)

SOM is a social media optimization process it uses the social media network to manage and grow the organization's message and online presence. It can be used to increase awareness of new products and services.

•        SMM (Social media marketing)

SMM is the marketing process and key of the digital marketing strategy of companies that use social media to advertise and promote their products or services while allowing them to connect in a more organic way with existing and potential customers.